![]() ![]() The original title came out in 2011, and it imagined a near-future where the world endured a pandemic and was in a severe economic depression, leaving humanity to escape an inhospitable real world for the safety of a virtual one. Free Ready Player Two-themed merchandise is available to all those who visit the space for a limited time.Ĭline said in a statement, “Roblox is the closest thing to the Oasis in real life, and this contest is the closest thing to the treasure hunt in my book.” The Ready Player Two Event space in Roblox is officially open for fans to hang out in anticipation of the event’s start, and over a million Roblox users visited the space in the first 24 hours. collaborated on an event around the release of Steven Spielberg’s blockbuster adaptation of Ready Player One, and over 13 million people actively engaged with the event on the Roblox platform.īaszucki said in a statement that it’s fair to say this event is going to be even bigger. The Ready Player Two and Roblox event is open to the global Roblox community of more than 150 million users. ![]() In addition to the Q&A, users can find clues by reading Ready Player Two in advance of the event’s December 1 start. The Q&A will include clues for navigating the treasure hunt. The Q&A will stream inside the Ready Player Two Event beginning December 1 at 10 a.m. The event will feature a virtual Q&A with Cline and Baszucki. Those players who complete the treasure hunt will be awarded virtual goods designed specifically for the Ready Player Two and Roblox event. And it comes just after Roblox disclosed its filing for an initial public offering on the stock market that could value the user-generated game company at $8 billion. The developers are clearly banking on themed events as a way to keep people coming back, and it’s attracting the attention of big names - at least those who can reach out to younger audiences.The collaboration should generate a lot of attention, as the science fiction book is likely to be the biggest fiction book of 2020. It comes just weeks after a Lil Nas X concert, and moths after collaborations for Doctor Who, Star Wars and Dr. This also follows a string of events in the Roblox world. If even a fraction of those 13 million show up, though, it’s safe to say the Q&A will be a success. There’s some merit to that when over 13 million people participated in a Ready Player One movie event in 2018, although it has yet to be seen how many people will show up for the book. Not surprisingly, Cline and Roblox are touting this as likely the “biggest book tour in history” given the platform’s 150 million users. You can already hang out in the event space, and those that do will get free themed merch “for a limited time.” The presentation will offer some clues, but you’ll conveniently find some in advance if you read the book upon its November 24th debut. While it starts with a Q&A starring Cline and Roblox chief Dave Baszucki on December 1st at 1PM Eastern, you can also hunt across seven “experiences” to win gear specific to the Ready Player Two event. Ernest Cline is showcasing his new novel Ready Player Two in a Roblox event, and it will appropriately include a treasure hunt. Real book tours aren’t practical during a pandemic, but the virtual kind might suit at least one author very nicely.
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