Setting up the Fuelband was a simple four-step process: Create a Nike+ account online with details like age and weight, download the app, install it, and plug in the Fuelband SE. The app, which talks to the Fuelband via Bluetooth 4.0, allows you to view current stats, control the settings on the Fuelband, get performance badges, and share all the data with a social-media stream. You can keep track of how you’re doing using the LED display, the Fuelband app on your iPhone (sorry Android users), or by plugging the USB connector into a computer, which will push your data to the Nike+ Website. The Fuelband has a tough time when it comes to properly recording activities like cycling, weight training, or yoga. The motion it records is reported back in one of three metrics: Nike’s own NikeFuel points, steps, and calories burned. Performance and useĭespite its epic design, the Fuelband does only three things: It tells the time, records motion, and reminds the wearer to get up and walk if they’ve been static for more than an hour. You’ll also find a printed quick-start guide that clearly explains how to get the Fuelband up and running – often a rarity in these digital times. An inner white box slides out of the outer sleeve and swings open like a book to reveal the Fuelband resting in a perfectly fitted indentation on the right, and a small black box on the left, which contains the USB cable, links and sizing tool. The Fuelband arrives in a completely white box featuring a color photo of the Fuelband below a Nike+ logo embossed in silver. It seems silly to mention, but the Fuelband SE box is as visually stunning and intricately designed as the product itself. Nike rivals only Apple in the design and style that goes into the packaging for its technology products. Each of the bands is adjustable in 8mm increments using links. The first of these to arrive, the “Rose Gold” model, drops on November 21.īecause of the Fuelband’s rigid design, Nike offers it in small (for most women), medium (for most men) and large (for people over 250 pounds) sizes. A new, limited-edition Metalux, series cranks up the fashion aspect with shiny metal accents. The mostly black Fuelband bangle is currently available in black on black, or in three other high-viz colorways: yellow, pink, and orange. A progress bar, color coded red to green, runs below it, and just one button sits to the side. Force it open too wide, Nike warns, and the Fuelband can break.Īn LED display sits beneath the Fuelband’s translucent top skin, invisible when it’s not illuminated, with a slightly hazy look when it is. Unclasp it and it barely opens wide enough to slip a wrist through. Technically, it’s not a “band” at all, but what the fashionistas call a “bangle.” Though it looks flexible, the rubberized plastic hoop is quite rigid once the clasp (which doubles as a USB connector) is closed. The sleek, futuristic Nike+ Fuelband SE looks more like a Jony Ive “design solution” for handcuffs than it does a fitness device built to record the free-ranging motion of a human body. Which makes us wonder: Is the Fuelband SE anything more than a digital fitness fashion statement? Come along to see what we found out. Many of them wear the band upside down so the Nike+ logo sits loud and proud up top, the display tucked away on the inside of their wrist. Fans have posted thousands of images of their Nike Fuelbands just as they would any kind of kind of jewelry. The company’s latest move in that direction is the new Nike+ Fuelband SE, an improved version of its fitness-tracking predecessor that features better sensors, Bluetooth 4.0, and new features like hourly movement reminders.Ī quick survey of #fuelband on Instagram suggests Nike’s fashion-first plan is working. In this climate, Nike has much to gain by keeping people in swoosh mode 24/7. As fashion, technology, and fitness continue to converge, users are asking more and more from both their clothing and their digital devices.
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